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"Mustad’s journey shows what’s possible when a company leads with foresight and follows through with action. By pairing internal leadership with trusted external support, they turned a regulatory challenge into a strategic advantage. With CBAM compliance embedded and ESG momentum growing, Mustad is now not just prepared, but leading the way."
Emelie Olsson, Customer Success Lead at CBAMBOO
In mid-2023, Mustad, a global leader in horseshoe manufacturing, recognised the strategic importance of the EU CBAM. Despite limited internal resources and a complex regulatory landscape, they made the decision to act early to ensure compliance, and strengthen their long-term sustainability position.
The challenge
With CBAM introducing new demands, from supplier engagement to emissions tracking, Mustad’s team, led by Naomi Mamadeus, Global Procurement Manager based in the Netherlands, and Yolanda Herrera, Integral Management Manager based in Colombia, recognised that expert support would help them move quickly and confidently. Their leadership ensured CBAM didn’t become just another compliance burden, but an opportunity to embed sustainability more deeply across the business.
“In the beginning, we didn't have any knowledge about CBAM”, Naomi Mamadeus says. “We needed to go with the expert. When we signed the contract, CBAMBOO helped us understand CBAM and contacted our external suppliers as well, which was central.”
A successful partnership
Mustad chose CBAMBOO for their hands-on, personalised approach. From the start, the partnership was rooted in close collaboration, with Naomi and Yolanda leading internally and CBAMBOO providing tools, operational support, and CBAM expertise. “Because the CBAMBOO team were willing to support us, and help us get the knowledge we needed, it really was a win-win,” Naomi says.
Weekly check-ins enabled a smooth onboarding experience, and CBAMBOO’s consistent support helped demystify the complexity of CBAM. Initially delivered as a high-touch service, the offering evolved with the rollout of user-friendly software, making the transition from manual reporting to a scalable, internal process seamless.
“What really appeals to me in CBAMBOO is that the team is really easy to approach and can explain things in a simple way,” Naomi adds. “At first, we just wanted to get compliant. But then came the software, then more support,” Naomi reflects. “Now, if I want to know something about CBAM, I don’t Google it. I call CBAMBOO.”
Results for Mustad
Met every deadline: Successfully filed all CBAM reports on time, starting from zero
Engaged suppliers: Initiated carbon and compliance conversations across their supply chain
Built internal capability: Grew staff knowledge through consistent collaboration
Embedded awareness: Elevated CBAM from a niche task to a company-wide priority
Streamlined reporting: Developed a repeatable, scalable process using CBAMBOO’s software
Prepared for the future: Positioned to adapt quickly as regulations evolve
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Preparing for the UK CBAM
To sustain this advantage, Stainless Steel Services has ensured the sales team are trained to integrate CBAM into their customer interactions. Every sales discussion includes CBAM, reinforcing that Stainless Steel Services is not only compliant but also a knowledgeable partner ready to support its clients. Lesley herself has been actively visiting customers to present on CBAM, an initiative that has been met with positive responses. Her message is clear: don’t wait until 2027, when the UK CBAM is implemented—start preparing now. Through CBAMBOO’s support, Lesley has been able to pass on this knowledge, guiding both colleagues and customers in taking proactive steps. While the current focus is on meeting EU CBAM requirements, Lesley is already preparing for the UK’s version, set to be implemented in 2027.
“[CBAM] is a whole company policy that everybody's got to understand the importance of.” [The UK CBAM] is going to require a lot of work from us, so although it's not coming into play yet, I want to make sure we get into it now so we are ready when it comes.
Broader sustainability work
“There is a lot of trust in CBAMBOO as our supplier”, Naomi says. The partnership and work on CBAM helped spark wider conversations at Mustad on sourcing, ESG reporting, and long-term sustainability. For example, Mustad began considering the future financial impact of CBAM-related taxes when sourcing materials from outside the EU. They’ve begun receiving inquiries from suppliers and stakeholders, indicating that external expectations are rising.
Yolanda is currently leading Mustad's work on wider ESG targets and reporting as well. Beyond reporting, Mustad has already achieved carbon neutrality in three of its factories in the U.S., Brazil, and Colombia. The San Croix facility has been independently verified by Bureau Veritas for its use of green energy, underscoring Mustad's progress in reducing its environmental impact.
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